Client Engagements & Conversion Evidence
Documented observations, conversion outcomes, and client perspectives from mobile app teams that completed our storefront diagnostic audits.
Documented Client Testimonials
"Our organic search impressions were substantial, but our download rate stayed stalled at 2.1%. The audit clearly highlighted that our lead screenshots focused on configuration settings rather than listening features. Rebuilding our visual messaging produced a 3.4% conversion rate over six weeks."
"Directing all search ad traffic to a generic store listing was wasting budget because enterprise managers and frontline workers had opposing priorities. Core Harbor Base created 4 Custom Product Pages tailored to specific job functions, bringing down our blended customer acquisition cost."
"The intake process required gathering quite a bit of historical App Store Connect cohort data which took our product team some time to assemble. However, the resulting 38-page audit provided the exact copy refinements we needed to clarify our privacy features on the storefront, producing a reliable 19% gain in search conversion."
"We were skeptical whether restructuring screenshot text could produce tangible uplift without redesigning our entire brand. The 10-day audit highlighted that our workout terminology was overly technical for casual users. Following the revised copy hierarchy raised our App Store search install rate by 22%."
"Localizing our listing for Thai and Vietnamese storefronts originally meant direct machine translations that sounded robotic. Core Harbor Base provided culturally tuned screenshot annotations and contextualized keywords that helped our regional conversion rates match our western benchmarks."
In-Depth Engagement Case Study
Case Study: Re-Architecting Search-to-Install Conversion for a Mobile Document Scanner
- Client Context: A utility document scanning application with 250,000 monthly App Store search impressions.
- Initial Challenge: Despite ranking in top 5 positions for major utility keywords, the listing conversion rate was 2.8%, well below the category median of 4.2%.
- Diagnostic Findings:
- Screenshot 1 Misalignment: The first screenshot showed an image of an iPhone on an angle with tiny text reading “Smart Document Archive,” failing to show what the app actually does.
- Feature Clutter: Screenshots 2 through 4 attempted to explain cloud synchronization, OCR recognition, and PDF export simultaneously in a single frame.
- Search Intent Friction: Users searching for “receipt scanner” were shown generic legal document templates.
- Advisory Interventions:
- Re-ordered screenshot sequence to lead with an upright, zoomed view of an automated edge-detection receipt scan taking place in 0.5 seconds.
- Formulated distinct Custom Product Pages for “tax receipts,” “business contracts,” and “study notes.”
- Shifted subtitle copy to highlight instant offline OCR processing.
- Observed Result: Product page conversion rate climbed from 2.8% to 4.7% over a 45-day period following release of revised creative assets.