Our Practice & Background

About Core Harbor Base

An independent mobile conversion consultancy founded in Chiang Mai, Thailand, dedicated to rigorous storefront diagnostics and creative intent alignment.

About Core Harbor Base

Company Overview & Registered Entity

Core Harbor Base is an independent mobile application conversion rate optimization and storefront analytics consultancy.

  • Official Registered Business Name: Core Harbor Base
  • Year Established: 2021
  • Operational Studio: Office 6, 64 Sample Road, Chiang Mai 00000, Thailand
  • Primary Practice Focus: iOS App Store Connect & Google Play Console Conversion Optimization, Custom Product Page Architecture, and Creative Asset Diagnostics.

Our Origin & Brief History

Core Harbor Base was established in 2021 in Chiang Mai, Thailand, by a collective of mobile product marketers and visual communication practitioners. Having spent years managing acquisition budgets and watching high-potential applications struggle due to unclear storefront messaging, our founders recognized a critical industry blind spot:

While significant tooling existed for tracking keyword rankings and bidding on search ads, very little practical guidance addressed what happens in the three seconds after a user lands on a store listing.

We established Core Harbor Base to provide deep, hands-on, human-led storefront diagnostics. Rather than selling automated dashboards or generic checklists, we inspect store listings with the precision of architectural draftsmen—evaluating mobile screen glanceability, cognitive load, visual hierarchies, and cohort-specific search intents.

Our Core Working Philosophy

Our advisory work is guided by four foundational principles:

1. Empirical Storefront Telemetry Over Guesswork

We anchor every recommendation in concrete data from App Store Connect and Google Play Console. By isolating conversion metrics across organic search, browse discovery, and paid referral channels, we pinpoint exactly where potential users drop off.

2. The 3-Second Cognitive Rule

On a mobile device, users decide whether to investigate or skip an app within three seconds. If the first two screenshot cards and the subtitle fail to explain what problem the app solves, no amount of keyword ranking will generate sustainable growth.

3. Precision Segmentation via Custom Product Pages

A single static product page cannot effectively serve casual hobbyists, enterprise managers, and bargain seekers simultaneously. We advocate for structured Custom Product Pages (CPPs) that mirror the specific search query or ad creative that brought the visitor to the store.

4. Independent, Unbiased Advisory

We do not sell software subscriptions or automated bot traffic. Our sole deliverable is objective, senior-level diagnostic analysis and actionable execution blueprints for your internal growth and design teams.

The Advisory Team

Our studio brings together senior specialists with complementary disciplines:

  • Pailin KittisophonPrincipal Storefront Analyst & Co-Founder
    Specializes in mobile funnel telemetry, cohort drop-off analysis, and localized conversion performance across Asian and Western European storefronts.
  • Thomas VanceCreative Strategy & Visual Hierarchy Lead
    Focuses on screenshot information architecture, typographic legibility on mobile viewports, and Custom Product Page messaging alignment.
  • Nattapong SrisawatA/B Experimentation & PPO Specialist
    Leads test design, statistical confidence modeling, and seasonal creative optimization roadmaps for high-traffic app listings.

Studio Location & Community

Our studio is located in the vibrant cultural and creative hub of Chiang Mai, Thailand. This setting provides an environment of focused concentration and close collaboration, while allowing our team to support client teams across North America, Europe, Australia, and Asia-Pacific.

Studio Address:
Core Harbor Base
Office 6, 64 Sample Road, Chiang Mai 00000, Thailand
Phone: +66 52 000 218
Email: info@core-harborbase.click